Power World Gyms, with over three decades of experience in shaping Sri Lankaโs fitness industry, was recently recognized for its outstanding marketing campaign โEvery 7 KM, Never Too Far from Being Fit.โ
The concept was inspired by Power Worldโs position as the largest gym network in Colombo and its suburbs. With gyms located within easy reach, the campaign aimed to emphasize accessibility and convenience for anyone looking to stay fit. Using videos, posts and awareness content across social media, the message was brought to life in a relatable and engaging way.
The campaign reached over 4 million users online, marking a 70% increase in reach, and drove a 289% surge in reactions, shares and comments across social platforms. Sign-ups grew by 58%, while overall sales also recorded strong growth during the campaign period. Power Worldโs social media following expanded steadily, with engagement reflecting a clear positive shift as more people showed interest in the gyms and their offerings.
The SLIM DIGIS 2.5 Awards is Sri Lankaโs premier platform for recognizing digital marketing excellence, celebrating creativity, innovation, and effectiveness across industries. Judged against international standards by some of the most respected professionals in business, marketing and digital strategy, the awards honour outstanding work that shapes the future of the regionโs digital landscape.
This recognition reflects how the brandโs consistent marketing efforts, backed by 30 years of fitness expertise, have strengthened Power Worldโs presence in the industry. The campaign not only highlighted accessibility but also reinforced the value the brand has built over the years as a trusted name in fitness.
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