Toyota Lanka (Private) Limited, a leading name in automotive excellence, officially unveiled its 2025 Toyota Brand-New Vehicle Line-Up in celebration of its 30th year of operations at the Toyota LIFE Grand Reveal. This milestone event was held on the 8th of July 2025 at the Monarch Imperial in Colombo, where over 600 esteemed business partners, industry leaders, and visionaries gathered to mark the occasion.
At the heart of the event was the launch of Sri Lanka’s most-awaited vehicle line-up—comprising 21 brand-new Toyota models—marking the biggest vehicle launch in Sri Lankan history. The event provided an engaging platform for Toyota Lanka’s stakeholders to experience the latest innovations while reinforcing the company’s commitment to shaping the future of mobility and transportation in Sri Lanka. As the only authorized distributor of brand-new Toyota vehicles in the country, Toyota Lanka continues to deliver on Toyota’s mission of “Happiness for All” through innovative, sustainable mobility solutions and services that enhance everyday life.
Distinguished Japanese delegates were present at the ceremony, including Mr. Akio Isomata, Ambassador of Japan to Sri Lanka; Mr. Kazunari Iguchi, Executive Vice President of Toyota Motor Asia; Mr. Shigeru Harada, Division CEO and Senior Executive Officer of Toyota Tsusho Corporation; and Mr. Akio Ogawa, Asia Regional Division Head of Toyota Tsusho Asia Pacific.
Speaking at the event, Mr. Akio Isomata stated, “Over the past 30 years, Toyota Lanka, as a key player in the automobile industry in Sri Lanka, has made a significant contribution to the socio-economic development of the country by providing reliable and high-quality vehicles. Toyota Lanka also introduced and promoted the renowned Kaizen philosophy and other innovative methods for skill enhancement and business management through its 20+ branches across the island. Through these efforts, Toyota Lanka has improved productivity and strengthened management practices while nurturing artisanship and entrepreneurship.”
Mr. Kazunari Iguchi, Executive Vice President of Toyota Motor Asia, added, “At Toyota, we aim to bring the joy of movement through innovative, sustainable mobility solutions designed to enhance everyday life. Responding to each market’s unique challenges and opportunities, Toyota is committed to ensuring our vehicles not only meet the highest safety standards but also deliver an enjoyable driving experience.”
He further emphasized Toyota Lanka’s commitment to maintaining quality even in the face of challenging road and environmental conditions and highlighted its benchmark-setting aftersales service, recognized through multiple wins of the prestigious Customer Delight Excellence Award (CDEA).
Mr. Shigeru Harada, Division CEO and Senior Executive Officer of Toyota Tsusho Corporation, further noted, “Toyota is working to build a mobility ecosystem that brings happiness to people and society by continuously developing new business models. At Toyota Tsusho and Toyota Lanka, we are dedicated to providing a safe and secure mobility life, with solutions that serve both business and personal needs.”
Additionally, Mr. Sachio Yotsukura, Chairman of Toyota Lanka, reiterated Toyota Lanka’s vision of transforming into a full-fledged mobility solutions provider, committed to creating mobility happiness and bringing smiles to people across Sri Lanka.
Mr. Manohara Atukorala, Managing Director of Toyota Lanka, addressing the gathering, stated,
“Through our island-wide network of over 20 branches, Toyota Lanka brings world-class Japanese technology and service expertise to keep Toyotas running reliably across the nation. With the launch of the Toyota 2025 Line-Up, we are proud to introduce the most comprehensive range of vehicles—designed with Sri Lanka’s tropical conditions and economic realities in mind. At Toyota Lanka, we focus on delivering models that are not only technologically advanced but also reliable, practical, and sustainable for our local environment. As we step into the next decade of mobility transformation, we are proud to unveil our largest-ever line-up, backed by a future-ready mobility ecosystem that will redefine the transportation landscape in Sri Lanka.”
The event featured captivating entertainment, interactive discussions, and networking opportunities—designed to strengthen relationships with stakeholders and foster a collaborative ecosystem for the future.
This milestone not only commemorates Toyota Lanka’s achievements over the past three decades but also reaffirms the company’s continued leadership in driving Sri Lanka’s mobility industry forward.