DIMO, one of Sri Lanka’s leading conglomerates, continues to demonstrate its respected credentials as a responsible corporate entity with the launching of its brand-new venture footprints Do-It-Yourself (DIY) home gardening kits.
The virtual unveiling of footprints took place recently with the patronage of DIMO Chairman & Managing Director Ranjith Pandithage, distinguished guests and a team of social media content creators. Having built a strong reputation for its unmatched expertise and trust in different sectors, DIMO has made a significant impact in the agriculture business, with the vision of leading the way in the space of next generation agriculture.
The purpose of footprints is to promote home gardening as a family bonding activity which helps the holistic development of children and as a way of relaxation which in return delivers happy and joyful memories and moments with loved ones. To facilitate this, footprints has made home gardening a very convenient process through the novel concept of all-in-one DIY home gardening kits that consist of all the resources necessary to start growing a plant from the seeding stage and up until it bears fruits.
During his address, DIMO Chairman & Managing Director Ranjith Pandithage explained the importance of maintaining a healthy relationship with nature and the significance of spending quality time with family and loved ones. He stated, “Now, more than ever, there is a need for families to start bonding and creating stronger relationships among themselves and with nature. DIMO believes that creating and enabling experiences that are closer to nature can help to foster these bonds and create deeper and more meaningful connections within the family. In essence, footprints helps facilitate both these aspects and especially helps the holistic development of children. It’s a well-known fact that from ancient days Sri Lankans have had a very strong bond with agriculture and it has been passed down from generation to generation. footprints brings the possibility of transferring this special bond into a great vision of sustaining and re-creating that tradition among the urban households, thereby preserving it for our next generations.”
DIMO Director / Chief Marketing Officer Asanga Ranasinghe said, footprints has made home gardening a fun and interesting activity for kids and adults, in today’s fast-paced world where everything is available at the click of a button, nature always tends to take its time. Understanding and valuing the concept of time is something that we believe should be inculcated into our lives from our younger days. DIMO has now made it easy to reconnect with nature and we believe that these memorable experiences will create a positive impact on every aspect of life.”
The footprints home gardening kit comes in two types – “Nursery Care Kit” and “Complete Care Kit”. The Nursery Care Kit is a convenient home gardening combo pack which includes seeds, coir pots, peat pellets and plant markers. This can be used as a starter kit to grow your own vegetables at home. This facilitates the growth of the plant in its nursery stage. Once the nursery stage is completed, the nursery plant can be transferred to a pot, soil or any other growing medium. Nursery Care kit comes in five different variants and each of the variants has a combination of three crops (Chilli, Tomato, Brinjal, Salad Cucumber, Capsicum, Lettuce, Bell Pepper, Pumpkin, Kekiri, Cucumber, Bitter Gourd, Snake Gourd and Rich Gourd). The Nursery Care kit is recommended for those who have access to a backyard, home garden or plant pots.
The Complete Care Kit is a comprehensive all-in-one convenient home gardening combo pack. It includes seeds, coir pots, peat pellets, and plant markers to facilitate the nursery stage of the plant and additionally, a grow bag (growing medium), a potting mixture (soil mixture) and fertilizer sachets to accommodate the post-nursery stage. This is a complete kit which facilitates the plant through its complete lifecycle from seeding till it bears fruit. Once the nursery stage is completed, the nursery plant can be transferred to the grow bag included in the kit and allowed to grow until the harvesting time. The Complete Care Kit comes in four different variants (Tomato, Chilli, Capsicum, and Brinjal). This is recommended for those who live in apartments and with a very limited outdoor space at home.
A series of “How to do” videos were also launched and made available on DIMO social media platforms to help users understand each step of the journey more meaningfully. Both types of footprints kits are available at leading supermarkets, e-commerce stores and at www.dimoretail.lk
Photo Captions
1. Management Representatives of DIMO together with the team of social media content creators at the launch of footprints
2. Product Range of footprints
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