Hatton National Bank (HNB), the premier private sector bank has partnered with Evoplay, Sri Lanka’s first, free-to-view, premium ad-supported digital entertainment platform for their digital advertising purposes. Evoplay is the only subscription-free Video on Demand (VOD) platform in Sri Lanka and provides thousands of popular movies, teledramas, celebrity talk shows, music videos, and other content offering entertainment spanning across a variety of genres, titles from classics to the latest, with 10,000+ content hours available through Android, IOS & WEB, offering on-demand entertainment anywhere, anytime. Launched a few months ago, Evoplay has already reached 900,000+ viewers and streamed over 4 million pieces of content.
Big brands such as HNB coming on board, ensures that EvoPlay is the perfect digital VOD platform to advertise on, and signals a new age in consumer advertising where a single VOD platform can offer to reach the mass Sri Lankan audience, offering marketers massive scale. Evoplay offers HNB, a Premium Ad Experience including video ad injection capability, geo, and demographic segment targeting options, and advanced, real-time analytics. EvoPlay uses the best infrastructure in the world such as Amazon Web Services, Ad Butler, Ad Roll, and Google Analytics.
The reason why HNB has decided to advertise on Digital VOD platforms is that in today’s world, everyone is digitally savvy and has access to smart devices, and with TV viewership decreasing, globally, brands are shifting their massive advertising budgets to digital channels. Digital VOD platforms also offer many benefits such as being a fraction of the cost compared to TV, specific targeting capabilities, and that ads can directly be linked to product or service websites, and the results provide specific details making it measurable.
Evoplay, a flagship product of Evoke International, hit an exceptional milestone recently when it became the ‘#2 TRENDING APP’ for entertainment on AppStore and the Play Store during September and October 2021.
Evoke International, one of the leading content aggregators in Sri Lanka, commenced operations in 2008 and today is an end-to-end solutions provider for the value-added services industry. Evoke has stayed true to its goal of conceiving and managing Digital Media Platforms, Mobile and Web Applications, and Content Production along with a plethora of value-added services. Intertwining a progressive business acumen with Avant Garde technology – Evoke provides over the top digital services via data driven Value Added Services (VAS) to a large consumer base through leading telecom operators and partners. Evoke’s range of products / services are constantly upgraded ensuring stakeholder confidence and while meeting an ever-growing demand curve. The Enterprise solutions offer a wide range of customized Solutions to all organizations to grow their businesses and run them smoothly and efficiently. The company stands tall among the competitors in Sri Lanka, making them the only company to own content and deliver them through their own platforms to businesses and users alike.
Evoke believes that as an industry trendsetter and brand leader in end-to-end solutions, that the key to success lies in creating quality content, through whip smart mechanics and delivering it through our own platforms.
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