Dubbed the โOscarsโ of the design industry, the Red Dot Award: Brands & Communication Design was recently awarded to HUAWEI Assistant ยท TODAY. Based on Red Dotโs motto of โIn search of good design and creativityโ, this award is a testament to Huaweiโs efforts in continuous innovation to provide a smart consumer experience. The brand was among the select few to win this year, out of the thousands of competition entries that were vying for this revered international seal of outstanding design quality.
Located at โthe left most screenโ, HUAWEI Assistant ยท TODAY is a personal assistant embedded in HUAWEI smartphone, provides quick access to various services without downloading application. HUAWEI and HONOR mobile device users can simply start it by swiping right from the home screen. The smart assistant brings a new level of intelligent performance by helping users find services and information when and where they are needed. As of Q2 2020, HUAWEI Assistant ยท TODAY is making the lives of its 210 million MAUs in 170 countries and regions easier and more convenient every day.
From a product design perspective, HUAWEI Assistant ยท TODAY offers a seamless intelligent user experience. It breaks down the barriers between apps by efficiently providing services such as search and discovery, quick access, smart service dynamics and content recommendations at a single touch. It also learns usersโ preferences to offer recommendations that make the overall user experience more intuitive and optimised.
With HUAWEI Assistant ยท TODAY, users can now effortlessly search for any apps, settings and files on their smartphones while simultaneously scanning their tailored newsfeed for items of interest. Additionally, a key feature of the HUAWEI Assistant ยท TODAY is the smart service cards which displays notifications and reminders based on usersโ needs and specific usage scenarios. For instance, users can stay up to date on their favourite team with the Sports card while getting reminded of key travel details and updates in real-time with the Travel card based on their locations.
HUAWEI Assistant ยท TODAY will continue to work on bringing more smart services to its users to enhance their everyday lives. To do so, HUAWEI will unceasingly optimise perfect the product experience from the usersโ perspective, thereby offering each and every user an experience akin to having a personal assistant in their day-to-day activities.
About the Red Dot Design Award: Originating in Germany 1955, the Red Dot Design Award is one of the worldโs three major design awards along with the iF Design Award (Germany) and IDEA International Design Excellence Awards (America). With more than 18,000 entries, the Red Dot Design Award is established internationally as one of the most sought-after quality marks for good design. The award winners are presented in the yearbooks, museums and online. More information is available at www.red-dot.de.