Sri Lanka Institute of Marketing (SLIM), the apex body for Sri Lankan Marketers, has opened entries for the 2022 edition of SLIM DIGIS from the 23rd of September until the 25th of October 2022. SLIM DIGIS celebrates and rewards outstanding work and talent within the digital sphere. This year’s competition, SLIM DIGIS 2.2, features two awards categories; the special awards category and the main awards category, under which multiple awards are poised to recognize the Best Digital Marketing campaigns from a range of categories chosen specifically to reflect the development and growth of Sri Lanka’s digital marketing sector.
Nuwan Gamage, President of SLIM, stated, “During the last 3 years, as a nation, we have faced numerous challenges than we have ever faced in our history. Consumer behavior changed dramatically, and companies that acted quickly were able to thrive despite the changing economic backdrop. In those agile approaches, we have seen digital marketing play a vital role and I firmly believe that it will continue to play a very prominent role in the nation’s branding national initiative that we are running currently to position Sri Lanka globally to travel, invest and live. I would like to invite all the digital marketers and brand owners to showcase great digital execution that they have done in this challenging environment.”
Nuwan Thilakawardhana, Assistant Secretary of SLIM and Project Chair for SLIM DIGIS 2.2, shared his comments on the competition. “The strength of our digital campaigns, strategies and the performance of digital campaigns will be tested within this competition. We are in a challenging time period and Digital Marketing has played a pivotal role in bridging the gap between people and companies. It has helped many brands overcome various challenges and has also contributed to the development of brand equity and organisational profits. There’s no debate that digital marketing is the future of marketing and we consider it our duty to help Sri Lankan marketers embrace and improve in this sphere via heated but healthy competition.”
Arosha Perera, Communications Director, IESC Sri Lanka and Head of Jury, also shared his thoughts on the competition. “SLIM DIGIS is a unique awards program, focused on the cutting edge of marketing. It is incumbent upon us to improve and upgrade the level of competition in keeping with digital marketing evolution and future trajectory of the industry. This will be an exciting year with new categories and opportunities for experienced, young industry professionals to join the ranks of jurors.”
Gayan Perera, VP Events at SLIM, also commented. “Hosting a significant competition such as this, is important as it allows the industry to identify the role that digital marketing plays in the marketing industry. It was inaugurated with the hope that the competition will become a major annual event, and over the years it truly has. As the digital sphere continues to evolve, it is imperative that we continue to identify and reward those who truly stand out in the industry.”
SLIM hosts the SLIM DIGIS Awards to identify the pivotal role played by digital marketing. The demand for and importance of the digital industry has grown exponentially, and SLIM as an industry leader, has identified the need to recognise and reward the digital marketing industry for its commitment to improving the nation’s digital scope. The awards competition is judged according to international standards and by the industry’s most respected business, marketing and digital marketing professionals.
SLIM DIGIS is a means for organisations to showcase their contribution to the digital marketing and advertising sector and has been a resounding success over the years. SLIM DIGIS Entry Kit is available at www.slim.lk.
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Image Caption:
(From L-R) Nuwan Gamage, President of SLIM; Gayan Perera, VP Events at SLIM; Arosha Perera, Head of Jury of SLIM DIGIS 2.2; Nuwan Thilakawardhana Project Chair of SLIM DIGIS and Assistant Secretary of SLIM.