According to Counterpoint Research’s Market Pulse Report released on 27th July, vivo ranked first with a market share* of 19.8% in Q2 2022, maintaining its position as a leading global smartphone brand. vivo, following a more global and local approach, has developed an understanding of local culture and continues to expand across the globe. Presently, vivo has branched out its sales network across more than 50 countries and regions and is catering to more than 400 million users worldwide across various price categories.
Talking about the Q2 2022 Sales Result, Kevin Jiang, CEO of vivo Sri Lanka said, vivo’s diverse portfolio helped the smartphone brand grab a good share in the market, maintaining its leadership. The brand has achieved this momentum due to its positive messaging and innovative regional strategy. The brand has also received positive market feedback for its budget-friendly segment, especially from younger customers.
With a brand belief in innovation and technology as its core, vivo has maintained a strong momentum and proved itself worthy of the love and support from its customers and fans across the regions. The consumer-centric brand has marked this success due to its X, V and Y Series, which have gained much popularity in the regions lately. The X Series, with its Camera-centric innovation and partnership with ZEISS, the V Series, with its balanced appeal and technology, and the Y Series with its budget flagship experience helped garner interest from the youth.
*China’s smartphone sales decreased 14.2% YoY in Q2 2022, according to Counterpoint’s Market Pulse report.
About vivo
vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning, and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.
While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions and is loved by more than 400 million users worldwide.
*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.
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