Huawei Announces a Range of New 5G Products in Barcelona, Accelerating All-Scenario Seamless AI Life Strategy

Huawei Consumer Business Group (BG) recently hosted a virtual launch in Barcelona, Spain, during which it announced a series of new 5G products and a strategy that demonstrate the full capabilities of its all-scenario ecosystem.

The key products announced include, Huawei Mate Xs, an evolution of the foldable device featuring cutting-edge hardware and software, Huawei MatePad Pro 5G, a flagship 5G tablet that offers a premium all-scenario experience, Huawei WiFi AX3 and Huawei 5G CPE Pro 2 which are Wi-Fi 6+ enabled connectivity solutions. New additions to the Huawei MateBook flagship laptop series and Huawei AppGallery, the official Huawei Mobile Services (HMS) based app marketplace were also among the key products that were announced at the virtual launch.

“Huawei is fully committed to the All-scenario Seamless AI Life strategy. We will continue investing into our cutting edge technologies including chipsets, 5G communications, mobile AI, operating systems, cameras and audio-visual solutions so as to build our long-term competitive advantages. We are also eager to work with developers globally to catalyse the growth of the all-scenario ecosystem,” said Richard Yu, CEO of Huawei Consumer Business Group. “The ‘1+8+N’ all-scenario hardware ecosystem and the all-scenario service ecosystem not only establish a standard for user privacy and security, but also deliver a high-quality experience to our consumers worldwide.”

Huawei Consumer BG had a strong 2019 with several product categories having significant growth in market share. Among them was Huawei’s smartphone business which surpassed 240 million unit shipments, securing Huawei’s position as the world’s second largest handset manufacturer. The PC and wireless audio product businesses both grew by more than 200 per cent and wearables saw growth upwards of 170 per cent. As of January 2020, Huawei has shipped more than 10 million units of 5G smartphones.

“We are extremely enthused to unveil our flagship 5G products and innovations in the region of Barcelona, Spain, with the hope of expanding our superior services throughout the globe prodigiously,” commented Peter Liu, Country Head of Huawei Devices Sri Lanka.

In 2020, Huawei is taking the novel foldable experience one step further with Huawei Mate Xs, Huawei’s most advanced and innovative smartphone yet. The flexible display now features incredible image clarity, colour saturation, brightness, extra robustness and durability. The Kirin 990 5G embedded in Huawei Mate Xs delivers a superior 5G user experience that is faster, more complete and power efficient.

Comprised of a 40MP SuperSensing camera, a 16MP ultra wide angle camera, an 8MP telephoto camera and a 3D Depth Sensing camera, the powerful Leica camera system takes full advantage with the foldable form factor, supporting a wide range of photographic use cases.

As an important part of Huawei’s All-scenario Seamless AI Life strategy, connectivity solutions such as Wi-Fi routers, customer-premise equipment (CPE), and communication modules are the bridges connecting the 1+8+N ecosystem together to provide a secure, intuitive, smart and high-speed connected experience to consumers.

Furthermore, the Huawei MatePad Pro 5G is designed to synergise with Huawei handsets, wearables and other devices. It serves a key role in the Multi-screen Collaboration feature that delivers a seamless multi-device experience to consumers.

The Huawei MatePad Pro 5G features a 10.8-inch HD display with support for the cinema-grade DCI-P3 colour gamut. With ultra-thin bezels, it has the world’s highest tablet screen-to-body ratio, at 90 per cent. Embedded in the body of the lightweight tablet, the Kirin 990 5G SoC supports outstanding 5G connectivity while delivering high performance and power efficiency. Multi-screen Collaboration also enables drag-and-drop file transfers between smartphones and tablets. Peripheral sharing lets users type on the smartphone using the tablet’s keyboard and screen, play music saved on the smartphone with the tablet’s speakers and includes many more novel features.

Huawei also announced the latest Huawei MateBook models during the event. The upgraded Huawei MateBook X Pro is powered by the 10th Generation Intel® Core™ processors. This latest premium laptop retains the FullView Display design to achieve a screen-to-body ratio of 91 per cent. Meanwhile, the new Huawei MateBook D Series joins the Huawei MateBook family as a PC targeting younger consumers, offering an innovative smart experience in a design that is signature to the Huawei MateBook series.

The HMS ecosystem is another important component of Huawei’s All-Scenario Seamless AI Life strategy. Currently in its fourth iteration, HMS Core is a collection of tools made for Huawei’s partners and app developers to create unique and new experiences that tap into the full hardware and software capabilities Huawei devices have on offer. By integrating HMS into their apps with HMS Core 4.0, developers can quickly deploy Huawei’s on-device capabilities such as HiAI, distributed technology and camera features on their apps and provide quality experiences to the users.

First launched in 2011, Huawei AppGallery is currently one of the top three global app marketplaces. Aside from quality apps, Huawei AppGallery also offers Quick Apps, an innovative category of apps made for devices in the 5G era. Developed based on industry standards, Quick Apps require no installation and uses minimal system memory. Users can just click on these apps to enjoy the smooth interaction and beautiful interfaces as though they were traditional apps. At present, there are over 1,700 Quick Apps available on the Huawei AppGallery.

Huawei is actively engaging with developers of popular apps around the world to grow the app ecosystem. Developers are welcome to be part of this ecosystem, and together with Huawei, work towards bringing a smarter app experience to consumers around the world.


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