Singer wins Best Distributor in South Asia from Dell Technologies

Singer Sri Lanka PLC, the country’s premier consumer durables retailer won the Best Regional Distributor of the Year and Best Distributor of the Year – Sri Lanka Awards at Dell Technologies South Asia CSB Partner Connect event for the year 2021. The virtual event was held to review the regional performances of distributors in 2020, with the participation of Anothai Wettayakorn, Vice President – Dell Technologies Asia Emerging Markets and several other dignitaries from Dell Technologies and regional distributors.

Singer emerged victorious within the region, beating intrepid competition from regional countries such as Vietnam, Thailand, Indonesia, Philippines, Bangladesh, Pakistan, Nepal, Myanmar, Singapore, Brunei, Mongolia, etc. These twin awards reiterate Singer’s exceptional contribution to drive the laptop business forward during 2020, a year filled with a string of challenges.

Commenting on the latest achievement, Mahesh Wijewardene, Group CEO – Singer Sri Lanka PLC said, “We are humbled and honored to receive both the regional and country awards for the Best Distributor. These two prestigious awards are a testament to our resilience and commitment to serve our valued consumers despite the challenges thrown at us during the year 2020. We all worked with great team spirit, supporting each other as usual whilst giving our best to address the consumer needs on time. I would also like to thank the support provided by Dell Technologies, with whom we have a strong relationship since 2014.”

The virtual event also featured a fireside chat where Mahesh Wijewardene, Group CEO – Singer Sri Lanka PLC and Shanil Perera, Marketing Director – Singer Sri Lanka PLC, in conversation with Anothai Wettayakorn, Dell Technologies Asia Emerging Markets, Vice President shared Singer’s success story to becoming the leading distributor for Dell Technologies within the region. The insights revealed that early preparation to cope up with the ramifications of Covid-19 outbreak with the support of Singer’s biggest strengths- its island wide retail and distributor networks have played a key role in the company’s progress within the laptop category.

The pandemic has brought about a significant change in the way people work and learn. Shifting towards Work from Home and Study from Home initiatives have urged the need of a laptop or PC for every household. For a company in the caliber of Singer, this situation presented an ideal opportunity to cater to the needs of Sri Lankans, thanks to the giant retail and distributor networks, fully-fledged website for online purchases, doorstep delivery facility, and after sales services that Singer continues to provide.

Singer Sri Lanka PLC is the leader in Sri Lanka’s consumer durables market and is renowned for offering a wide range of top-quality local and international brands to its growing number of consumers across the country. Singer continues to reach out to its customer base via its extensive partner network as well as 432 retail outlets consisting of Singer Mega and Singer showrooms and E-commerce platform (


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